A Charette of Thousands

CNet has an article about a new type of W Hotel named Aloft. Though Starwood has a general idea of the new design they haven't finalized the details. Rather they've had the project digitally constructed in Second Life and are letting online patrons iron it out… a charette of thousands discussing the structure, operations and events over virtual drinks in the hotel lobby. You can follow their progress here.

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Our blog is mostly about sustainable design in the interiors industry,
especially carpet. Sometimes it's just about us. Updated when we've got something good to say.