Want more Wal-Mart?

Oh! that American icon Wal-Mart. Once known for conspicuous consumption on such a grand scale that it looked like waste, the country's leading retailer is starting to look conspicuously green. For years we've been tempted by their low prices on toothpaste, but is there now something more? Can it be as simple as we hope? Why or why not?

Check out a very interesting article from Outside Magazine on Corporate Social Responsibility, Wal-Mart style here.