Dematerialized Brand: Tricycle as a Case Study

Live/Work wrote an interesting article on Treehugger about the brand value of Tricycle based upon what we enable our customers to do. It was picked up and expounded upon by the editor of Fortune mag's Innovation Forum.

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Our blog is mostly about sustainable design in the interiors industry,
especially carpet. Sometimes it's just about us. Updated when we've got something good to say.