AIGA Tricycle Article

A bit of blog on biz: Earlier this year, Ric Grefé, executive director of AIGA, asked us to submit an article for the association's design and business journal GAIN. Caleb wrote an excellent article about our business strategy and the importance of understanding a market. In a competetive environment, it's not enough to just have a socially responsible product. Businesses have to know how to communicate with multiple vocabularies in order to reveal the relevance of sustainable design in each market segment.