Hybrid Carpet. Cut/Loop Cars.

We've orchestrated a really exciting event for NeoCon this year on the subject of dematerialzing the creative process featuring Pixar Animation Studios (yes, THAT Pixar), Penny Bonda and Nood. Why? We realized just how "normal" Tricycle is in a broader cultural context. If currency has changed from cash to credit cards and letters have moved from envelopes to e-mail, what's so surprising about carpet being shown as SIM?

We asked Susan Szenasy, Editor-in-Chief of Metropolis to provide an historical perspective and moderate a panel. Bo Barber, president of Nood, and Jay Shuster, CARS and Star Wars concept artist, agreed to present their work as case studies. (Nood — a Tricycle customer — starts in the digital realm and ends up in the physical realm. Pixar does the opposite.) Penny is going to wrap it up with an industry perspective and discuss how dematerialization helps eco-initiatives.

We're co-hosting the panel in the Ultron showroom on the 10th floor of the Merchandise Mart on Tuesday, June 13 at 4pm. ASID is offereing a CEU credit for attendees so it's definitely worth your time. Hope to see you there.